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How do you decide which artists to book at the Performing Arts Center?

In addition to over 20 years of experience in bringing artists to the Central Coast, we consult with experts in the presenting industry and artists' agents, we attend nationwide booking conferences, and we network with other major presenters to explore which acts are interesting and are currently touring. We also rely on our own audience members to make us aware of artists they'd like to see perform here. We then determine which acts are feasible for our market, our venue capacity, and our presenting budget.

How do you decide what to charge for tickets?

Ticket prices are driven by artists' fees, how many seats we're able to sell, and the technical charges associated with mounting a show on the stage. While all of our ticket revenue goes back into future programming costs, ticket sales alone do not cover the costs of putting on our shows. Individual donations and public support are a large part of our ability to bring the shows you see.

Why are there no subscription discounts on Center Stage/Added Events?

Center Stage/Added Events are shows that are booked outside of the regular subscription series and their higher-priced fee structures rarely allow for deeper show discounts.

How can patrons give feedback on shows or suggest other artists to book?

We always want to hear what you think and who you want to see. If you'd like to tell us your "review" on Cal Poly Arts events or if there's an artist or an event that you think would do well in this area and can be performed at the PAC, please email us your comments and suggestions: